SALES & MARKETING – ANTHONY LICATA – Page 3
I cant believe we are going into Q 4 already. As we wrap up the peak moving season, I want to commend everyone for their hard work and dedication especially this year as our market continues to throw curveballs at us. During a time where we cannot be picky about the leads we receive, we are finding our customers expectations and preparation (or lack thereof) never cease to test us, but we are up for the test every time. While the busiest time of year is behind us, our work is far from over. Now is the time to shift gears and focus on self-generating leads to keep our momentum going as long as we can. It is now that we must leverage our relationships, tap into new networks, and get creative to drive business in the months ahead.
Speaking of tapping into new networks, I’m thrilled to share that our Milwaukee expansion continues to be a resounding success. While expectations were high, the team continues to exceeding expectations, and we’re excited about the opportunities for continued growth in this market. Your efforts in building our presence are paying off, and we’re just getting started! Even more exciting, as we all know we have solidified our position as the #1 Allied agent in Chicago, and I’m proud to announce that we’ve now earned the same distinction in Milwaukee. This dual achievement is a testament to your commitment to excellence and outstanding service. Let’s keep pushing to maintain that top spot in both cities!
On the economic front, we have all had a close eye on housing rates the past couple years. I think I have mentioned the housing market in just about every Reebie wraps article I have written over the past three years. Finally there’s positive news to share. The federal government is projecting two interest rate cuts before the end of the year, which could boost consumer confidence and drive demand for our services. We certainly will not hang our hat on this. But it is nice to see things changing and we will be prepared for when it does.
Thank you all for your relentless effort and teamwork. Let’s keep the energy high, continue generating leads, and build on our success in both Chicago and Milwaukee.

