A key priority of Reebie is to develop and maintain strong and mutually-beneficial relationships with our community. We take an active interest in our community because we believe in giving back. What we don’t put back into our company, we put into our communities. We don’t expect anything in return but have found that we generate community support, loyalty, and good will. As a positive side effect, we have enhanced our reputation through many of these community efforts. We’re involved with numerous not-for-profit organizations and participate in many fundraisers. And we don’t just write checks; we also volunteer our time which is often a bigger and appreciated commitment for the organizations we work with.